Customer evaluations of Kia vehicles sold by John Starks dealerships provide valuable insights into the purchasing experience, vehicle quality, and customer service. These reviews often encompass aspects like the sales process, the condition of the vehicles, and the responsiveness of the dealership staff.
Analysis of these reviews is crucial for potential buyers. Positive reviews can build confidence in a dealership's reputation and the quality of its vehicles. Conversely, negative reviews can highlight areas needing improvement. Understanding customer feedback can inform purchasing decisions, ensuring a smoother and more satisfying car-buying process. Furthermore, these reviews offer a glimpse into the current market perception of Kia vehicles and the specific dealership operations.
This article will explore various aspects of these reviews, including common themes, factors influencing ratings, and insights they offer into the broader automotive industry. This will allow consumers to make informed choices when considering a Kia vehicle from a John Starks location.
John Starks Kia Reviews
Analyzing John Starks Kia reviews provides crucial insight into customer experiences. Understanding these reviews allows for a more informed purchasing decision, highlighting both strengths and areas for potential improvement.
- Sales process
- Vehicle condition
- Customer service
- Pricing fairness
- Dealership experience
- Warranty fulfillment
- Post-sale support
- Overall satisfaction
These aspects, taken together, offer a complete picture of the customer journey. Positive reviews, for instance, often praise a streamlined sales process and excellent customer service. Conversely, negative reviews might point to issues with vehicle quality or unsatisfactory post-purchase support. By examining such reviews, consumers can determine a dealership's strengths and weaknesses. Reviews also shed light on how a dealership's practices compare to industry standards. Consequently, informed buyers can make decisions aligning with their individual expectations and priorities, increasing the likelihood of a positive experience.
1. Sales process
The sales process is a critical component of overall customer experience, significantly impacting ratings and reviews of John Starks Kia dealerships. A positive sales process fosters trust and satisfaction, leading to favorable reviews. Conversely, a negative or problematic sales process frequently results in complaints and lower ratings. Factors such as the salesperson's demeanor, the clarity of communication, and the overall efficiency of the negotiation process directly influence customer perception. For example, a salesperson who clearly explains financing options and addresses customer concerns positively impacts the sales experience, likely leading to a favorable review. Conversely, a lack of responsiveness or a perceived attempt to oversell can damage the experience and provoke negative feedback. Reviews frequently highlight instances of aggressive sales tactics or a lack of transparency in pricing and financing details. Understanding the connection between sales process and reviews is crucial for dealerships to cultivate positive customer relationships and enhance their reputation.
Practical application of this understanding necessitates continuous evaluation of sales practices. Dealerships should strive to improve the sales process through training programs for salespeople focused on communication skills and customer service. Implementing clear, standardized procedures for pricing and financing can help reduce misunderstandings and disputes, improving the likelihood of positive reviews. Monitoring sales team performance metrics, including customer satisfaction scores and sales conversion rates, is crucial for identifying and rectifying potential problems in the sales process before they escalate. Incorporating customer feedback into these evaluations and improvements is vital for ensuring the sales process directly supports a positive customer experience, leading to more favorable John Starks Kia reviews.
In conclusion, the sales process plays a pivotal role in shaping customer reviews of John Starks Kia dealerships. A well-managed and transparent sales process builds trust, satisfaction, and positive feedback. Conversely, flaws in the sales process can lead to negative reviews. Continuous improvement in sales practices, incorporating customer feedback, and fostering a customer-centric approach are essential for dealerships seeking to cultivate favorable reviews and maintain a strong reputation.
2. Vehicle condition
Vehicle condition significantly impacts customer reviews of John Starks Kia dealerships. A vehicle's appearance, mechanical soundness, and adherence to advertised specifications influence customer satisfaction and, consequently, the content of reviews. A vehicle presented in excellent condition, free from defects or damage, fosters a positive customer experience, usually resulting in favorable reviews. Conversely, a vehicle that exhibits issues, such as visible damage, operational problems, or discrepancies from stated specifications, often leads to negative reviews, highlighting dissatisfaction and potential mistrust.
Real-world examples illustrate this connection. A review might praise a vehicle's meticulous cleanliness and perfect mechanical operation. Contrastingly, a review might criticize a vehicle with paint imperfections, faulty components, or an overall lack of cleanliness. These discrepancies between expectations and the observed condition directly correlate with the overall customer experience and, consequently, the content of the review. The importance of meticulous vehicle preparation before sale cannot be overstated. A comprehensive pre-sale inspection and necessary repairs are essential to maintaining a positive reputation and ensuring customer satisfaction. Addressing reported issues promptly and professionally is critical in mitigating negative reviews and fostering customer loyalty.
Understanding the connection between vehicle condition and reviews is crucial for dealerships. Maintaining high standards for vehicle presentation and functionality directly impacts customer perception and ultimately, the dealership's reputation. Consequently, a systematic approach to vehicle preparation, thorough pre-sale inspections, and prompt resolution of identified issues are vital for a positive customer experience and positive reviews. Dealerships must be prepared to address and resolve reported issues promptly and professionally to avoid negative publicity and maintain a high level of customer satisfaction. This, in turn, encourages positive reviews and enhances the dealership's long-term success.
3. Customer service
Customer service interactions significantly influence customer perceptions and, consequently, the content of reviews regarding John Starks Kia dealerships. The quality and responsiveness of service representatives directly impact customer satisfaction, shaping opinions and ultimately affecting the dealership's reputation. Favorable reviews frequently cite positive interactions with service staff, while negative reviews often highlight shortcomings or lack of responsiveness.
- Responsiveness and Timeliness
Prompt responses to inquiries and requests, as well as adherence to promised service schedules, are crucial aspects of customer service. Positive reviews often mention swift replies to inquiries or efficient scheduling of service appointments. Conversely, delays in addressing concerns or missed appointments can negatively impact customer satisfaction and generate dissatisfaction, expressed in negative reviews. For instance, a quick response to a customer inquiry regarding a warranty claim, followed by prompt action, can lead to a positive review. Conversely, a slow or indifferent response to a similar inquiry could result in a negative review, highlighting the importance of timely and responsive service.
- Professionalism and Courtesy
The demeanor and communication style of service representatives directly affect customer perception. Reviews often reflect the professionalism and courtesy exhibited during interactions. A courteous and helpful representative builds trust and fosters a positive experience, leading to positive reviews. Conversely, unprofessional or dismissive behavior can engender negative reviews. Examples include a service advisor who patiently explains potential issues or a service representative who handles complaints with empathy and professionalism. Poor communication, such as abrupt responses or unhelpful guidance, can lead to negative feedback.
- Problem Resolution and Follow-Through
The ability to effectively address customer concerns and follow through on promises is essential. Customers appreciate representatives who diligently work to resolve issues and keep them informed throughout the process. A service advisor who diligently researches a problem and works proactively to resolve it earns praise and positive reviews. Conversely, failing to resolve a problem or ignoring customer concerns can lead to complaints and lower ratings. A scenario where a customer's complaint about a faulty part is addressed promptly and the issue is resolved to the customer's satisfaction creates a positive review. Conversely, inaction or inadequate problem-solving skills often result in negative feedback.
These facets of customer service, when executed effectively, contribute to positive John Starks Kia reviews, reflecting a strong commitment to customer satisfaction. Conversely, shortcomings in these areas can significantly influence the content and sentiment of reviews, impacting the dealership's reputation. Dealerships should prioritize training employees to provide excellent customer service to build positive reviews and long-term customer relationships.
4. Pricing fairness
Pricing transparency and perceived fairness significantly impact customer satisfaction and, consequently, reviews of John Starks Kia dealerships. Customers who perceive pricing as fair are more likely to leave positive reviews, emphasizing the dealership's ethical business practices. Conversely, instances of perceived unfair pricing often result in negative reviews, highlighting a critical area for dealerships to address and improve.
- Transparency in Pricing Structure
Clear and readily available pricing information fosters trust. Explicit breakdowns of costs, including fees, taxes, and financing options, empower customers to make informed decisions. Examples of transparent pricing include detailed online listings and clear explanations during the sales process. This transparency can lead to favorable reviews, underscoring the dealership's commitment to ethical business practices and customer education. Conversely, obscure or hidden fees can generate negative reviews, highlighting a lack of transparency and potentially unethical practices. Examples of opaque pricing include dealerships that strategically avoid displaying all fees and add-ons in advance or fail to fully disclose financing details. This can create a perception of unfairness and fuel negative reviews.
- Competitive Pricing Comparisons
Customers often compare prices to other dealerships and market averages. A dealership offering prices consistent with prevailing market conditions is more likely to earn positive reviews. This demonstrates that the dealership is transparent about its costs and competitive in its pricing. Examples of this include dealerships that regularly update online pricing or provide comparison tools. Conversely, pricing significantly higher than market averages or competitors' offers often results in negative reviews. This can be perceived as overcharging and raises concerns about fairness. Examples include dealerships that consistently quote prices higher than comparable vehicles from competitors. These practices erode customer trust and can provoke negative reviews.
- Negotiation and Fairness
The negotiation process plays a critical role. Customers expect the negotiation process to be conducted fairly and ethically. Dealerships offering competitive prices and a reasonable willingness to negotiate are more likely to generate positive reviews. Examples include dealerships that allow for reasonable price adjustments within a defined framework, or those offering demonstrably reasonable compromises during negotiations. Conversely, dealerships that refuse to negotiate or engage in aggressive tactics can lead to negative reviews, reinforcing the perception of unfair pricing practices. Examples of such practices include dealerships that show inflexibility or employ tactics that appear manipulative.
In summary, perceived fairness in pricing is a crucial component of customer satisfaction. Transparency in pricing structure, competitive comparisons, and fair negotiation practices directly impact customer reviews of John Starks Kia dealerships. Dealerships that prioritize transparency, reasonable pricing, and fair negotiation practices are more likely to foster positive customer reviews and a strong reputation. Conversely, dealerships with opaque pricing, excessive markups, or inflexible negotiation tactics risk negative reviews, damaging their credibility and customer trust.
5. Dealership experience
The dealership experience significantly influences customer reviews of John Starks Kia. A positive dealership experience, encompassing various factors like the physical environment, staff interactions, and overall atmosphere, contributes to favorable reviews. Conversely, a negative experience often manifests in critical reviews. The importance of a positive dealership experience stems from its impact on customer satisfaction, loyalty, and the likelihood of recommending the dealership to others.
Several elements contribute to the dealership experience. The cleanliness and organization of the showroom, the professionalism and helpfulness of staff, and the overall atmosphere all play a role. A welcoming environment, with well-maintained facilities, a streamlined sales process, and knowledgeable staff, is likely to lead to positive reviews. Conversely, a disorganized showroom, unhelpful or unmotivated staff, and a generally unpleasant atmosphere can negatively impact customer perception, resulting in critical feedback. For instance, a customer who feels rushed or pressured during the sales process might express their dissatisfaction in a review. Conversely, a smooth and informative sales interaction, combined with a clean and well-organized showroom, could generate a positive review emphasizing a positive dealership experience.
Furthermore, the post-sale experience significantly impacts overall dealership reviews. Issues with warranty claims, service appointments, or the resolution of problems contribute to a customer's perception of the dealership's commitment to customer satisfaction. Effective handling of complaints and a commitment to resolving problems to the customer's satisfaction are vital. Conversely, delays in addressing issues or perceived dismissiveness can create a negative experience, resulting in critical reviews focused on the subpar post-sale service. The practical significance of understanding this connection is clear: dealerships can proactively improve their facilities, staff training, and complaint resolution processes to enhance the dealership experience and garner more favorable reviews. Understanding these connections empowers dealerships to address specific issues in their operations and improve their overall image to improve their success.
6. Warranty fulfillment
Warranty fulfillment directly impacts customer satisfaction and, consequently, reviews of John Starks Kia dealerships. A smooth and efficient warranty process fosters positive experiences, potentially leading to favorable reviews. Conversely, difficulties with warranty claims can generate negative feedback, highlighting a crucial area for dealerships to focus on and improve.
- Promptness and Efficiency in Claim Processing
Swift handling of warranty claims is essential. Delays in processing claims, or a lack of clear communication regarding the status of a claim, can frustrate customers. Examples include dealerships taking excessively long to respond to warranty inquiries or not keeping customers informed about the progress of their claims. This lack of efficiency can directly translate into negative reviews, with customers expressing their dissatisfaction and frustration. Conversely, dealerships that quickly acknowledge claims, provide updates, and efficiently resolve issues tend to receive more positive feedback. Examples include prompt responses to inquiries, clear communication regarding repair timelines, and expeditious resolution of the claim.
- Thoroughness and Competence in Claim Assessment
A thorough evaluation of the warranty claim is critical. Dealerships that meticulously review the claim, ensure all necessary documentation is provided, and assess the issue objectively are more likely to build trust with the customer. Reviews frequently reflect situations where dealers accurately diagnose problems and expedite repairs, fostering a positive perception. Conversely, instances where claims are dismissed without proper investigation or when misdiagnosis leads to further issues often result in negative reviews. Such situations erode customer confidence in the dealership's ability to fulfill warranty obligations.
- Fairness and Transparency in Claim Resolution
Fair and transparent resolution of warranty claims is critical. Customers expect dealerships to act in good faith and resolve claims in a manner consistent with the terms of the warranty. When dealerships demonstrate fairness and transparency in resolving issues, this often translates to positive reviews. This includes treating all customers with consistency and resolving disputes fairly. Conversely, instances where customers feel they have been treated unfairly, or where the resolution process seems opaque or lacks transparency, frequently result in negative reviews highlighting a lack of fairness. Examples include instances where unreasonable demands are placed on customers or where a predetermined course of action appears to favor the dealership over the customer.
In summary, effectively fulfilling warranty obligations plays a significant role in shaping customer reviews of John Starks Kia dealerships. By ensuring promptness, thoroughness, and fairness in the claim process, dealerships can foster positive customer experiences, leading to more favorable reviews and building a stronger reputation. Conversely, inefficiencies, inaccuracies, or perceived unfairness can significantly damage customer satisfaction and lead to negative feedback. A proactive and customer-focused approach to warranty fulfillment is essential for long-term success.
7. Post-sale support
Post-sale support significantly influences customer satisfaction and, consequently, reviews of John Starks Kia dealerships. Customer experiences after the purchase, particularly regarding service and addressing issues, directly shape perceptions and opinions expressed in reviews. This analysis explores key aspects of post-sale support and their connection to customer feedback.
- Warranty Claim Process
The efficiency and fairness of the warranty claim process are crucial. A streamlined process, prompt communication, and diligent handling of issues contribute to positive reviews. Conversely, delays, lack of communication, or perceived unfair treatment during warranty claims frequently generate negative feedback. Examples include prompt responses to warranty inquiries, clear communication regarding repair timelines, and a commitment to resolving issues to the customer's satisfaction. Conversely, lengthy delays in processing claims or a perceived lack of responsiveness contribute to negative reviews. The implications for John Starks Kia are clear: a well-managed warranty claim process cultivates trust and positive customer experiences.
- Service Department Performance
The quality of service department interactions directly influences customer satisfaction. Prompt and courteous service, efficient appointment scheduling, and knowledgeable technicians positively affect customer experiences, generating favorable reviews. Conversely, problems with service appointments, a perceived lack of expertise, or unfriendly service representatives often result in negative reviews. Examples include streamlined service appointment scheduling, clear explanations of repair costs, and courtesy exhibited by service representatives. Negative examples include difficulty scheduling appointments, unnecessary delays, or confrontational interactions with service staff.
- Addressing Complaints and Concerns
A dealership's responsiveness and effectiveness in resolving customer complaints and concerns significantly influence reviews. Demonstrating a willingness to address issues, actively listening to customer grievances, and providing solutions fosters trust and positive feedback. Conversely, ignoring concerns, dismissing complaints, or failing to offer resolution can damage the dealership's reputation and lead to negative reviews. Examples include dealerships proactively addressing customer concerns, offering alternative solutions, and actively working to resolve issues. Negative examples include ignoring or dismissing customer complaints, offering inadequate solutions, and failing to follow through on promises.
The consistency of post-sale support, evident in various aspects such as warranty claims, service interactions, and complaint resolution, directly influences the overall perception of John Starks Kia. A strong post-sale support system fosters positive customer experiences, leading to favorable reviews and customer loyalty. Conversely, challenges in these areas can result in negative feedback and damage the dealership's reputation. A customer-centric approach, emphasizing effective communication, prompt resolution of issues, and a commitment to customer satisfaction, is crucial for creating positive reviews and building a strong brand reputation for John Starks Kia.
8. Overall Satisfaction
Overall customer satisfaction is a critical factor in shaping reviews for John Starks Kia dealerships. Positive overall satisfaction translates directly into favorable reviews, reflecting a positive customer experience across various facets. Conversely, dissatisfaction often leads to critical reviews, highlighting areas where improvements are needed. This analysis examines the key components contributing to overall satisfaction and their impact on reviews.
- Sales Process and Negotiation
The sales process significantly influences overall satisfaction. A smooth, transparent, and fair negotiation process, coupled with attentive and knowledgeable staff, creates positive experiences. Examples include clear communication about pricing, financing options, and a genuine effort to understand the customer's needs. Conversely, a pressured, deceptive, or overly aggressive approach can create significant dissatisfaction, leading to negative reviews focused on the sales process. The sales process serves as a critical first impression, often setting the tone for the entire dealership experience and influencing overall satisfaction ratings.
- Vehicle Condition and Quality
Vehicle condition significantly impacts overall satisfaction. Customers expect vehicles to match descriptions and specifications, be free of defects, and present in a clean and well-maintained condition. A vehicle that meets these expectations contributes positively to overall satisfaction, which can translate into favorable reviews. Conversely, a vehicle that does not meet these expectations, revealing issues like damage, mechanical problems, or inconsistencies with the advertised description, creates dissatisfaction and typically leads to critical reviews focusing on the vehicle's condition.
- Service Department Performance
The service department's performance plays a crucial role in overall satisfaction, particularly post-purchase. Prompt, courteous service, competent technicians, and effective communication during service appointments contribute significantly to a positive experience. Conversely, delays in service, unprofessional staff, or unresolved issues can create negative feelings about the dealership and lead to dissatisfied reviews that concentrate on inadequate service department performance.
- Dealership Environment and Staff Friendliness
The overall atmosphere and the demeanor of staff at the dealership significantly influence overall satisfaction. A clean, organized, and welcoming environment, coupled with friendly and helpful staff members, contributes to a positive overall experience. Conversely, a disorganized, unpleasant, or unhelpful environment and staff create a negative impression, leading to reviews focusing on dissatisfaction with the dealership environment and lack of customer-oriented service. The dealership atmosphere can significantly influence overall impressions and, ultimately, customer satisfaction ratings.
Overall satisfaction, encompassing various elements of the customer journey, directly impacts the content of reviews for John Starks Kia dealerships. A comprehensive approach, prioritizing transparency, competence, and a customer-centric attitude in all facets of the dealership's operations, is crucial for achieving high overall satisfaction scores and, ultimately, favorable reviews. By addressing weaknesses and leveraging strengths, John Starks Kia can optimize customer experiences, fostering positive feedback and sustained customer loyalty.
Frequently Asked Questions about John Starks Kia Reviews
This section addresses common inquiries regarding customer reviews of John Starks Kia dealerships. Understanding these questions and answers can help potential buyers make informed decisions.
Question 1: How reliable are John Starks Kia reviews?
The reliability of John Starks Kia reviews varies. Authenticity depends on the source and the reviewer's motivation. Reviews from verified users and those corroborated by multiple sources offer greater reliability than anonymous or single-source feedback. Thorough consideration of various review platforms and their reputation is recommended.
Question 2: What aspects of the dealership are commonly discussed in reviews?
Reviews frequently address the sales process, vehicle condition, customer service interactions, pricing, the overall dealership experience, warranty fulfillment, and post-sale support. These aspects represent critical touchpoints in the customer journey, and feedback often reflects customer satisfaction or dissatisfaction with these areas.
Question 3: How can negative reviews help potential buyers?
Negative reviews can highlight potential issues within a dealership. Identifying recurring complaintssuch as inconsistent service quality, problems with warranty claims, or difficulties with pricingallows potential buyers to proactively address these concerns and make informed decisions about the dealership.
Question 4: Are positive reviews equally reliable as negative ones?
Positive reviews are valuable but should be considered in conjunction with other information. A high volume of positive reviews can suggest a generally positive customer experience, but thorough investigation of various review platforms and potential bias remains crucial for comprehensive evaluation.
Question 5: How can I find trustworthy John Starks Kia reviews?
Review sites with verified user accounts, established reputations, and multi-faceted verification processes often offer more reliable feedback. Scrutinizing the source, verifying user identities, and looking for consistency across multiple platforms enhance the credibility of the reviews.
Question 6: What should I do if I have a complaint about a John Starks Kia dealership?
Direct communication with the dealership is recommended. Contacting the management or customer service department to address concerns and document the interaction is essential. Documentation of the complaint, including dates, times, and names of individuals involved, is highly recommended for future reference.
Understanding customer feedback through reviews provides valuable insight into the customer journey, allowing consumers to make informed choices about a John Starks Kia dealership. By analyzing both positive and negative reviews, potential buyers can identify areas of strength and potential weaknesses.
This concludes the Frequently Asked Questions. The next section will delve into strategies for making informed decisions when considering John Starks Kia vehicles.
Tips for Evaluating John Starks Kia Dealerships
Leveraging customer reviews provides valuable insights for potential buyers of Kia vehicles from John Starks dealerships. Careful consideration of available feedback is crucial for making informed decisions. The following tips offer guidance in assessing reviews and ensuring a positive car-buying experience.
Tip 1: Scrutinize Review Sources and Verification. Not all reviews are created equal. Review platforms with robust verification processes, such as verified buyer accounts or independent review organizations, offer greater reliability. Seek reviews on platforms known for their commitment to accuracy and avoid sites where anonymity is prevalent or verification is weak.
Tip 2: Analyze Review Content for Consistency. Note the recurring themes and patterns within reviews. Consistent complaints about a specific aspect, such as the sales process or service department performance, warrant closer examination. Look for common threads across multiple reviews to identify potential systemic issues within the dealership.
Tip 3: Consider the Timeframe of Reviews. Reviews provide a snapshot of customer experiences at a particular point in time. Recent reviews reflect more current practices and customer perceptions than older feedback. Pay close attention to the timing of reviews to gauge the dealership's recent performance.
Tip 4: Evaluate the Tone and Sentiment of Reviews. The overall tone and sentiment expressed in reviews provide valuable clues about the dealership's culture. A preponderance of negative sentiment, regardless of the source, signifies potential areas for improvement. Examine the language used in reviews to ascertain the overall tenor of the feedback.
Tip 5: Cross-Reference Reviews with Other Information. Complement reviews with other sources of information. Compare the dealership's performance to industry standards and investigate customer service ratings. Combining review insights with independent data can create a more comprehensive picture of the dealership's operational efficiency.
Tip 6: Interpret Reviews in Context. Contextualize reviews within the broader automotive landscape. Consider the current market conditions and pricing trends. Understanding the industry backdrop helps to interpret reviews in a more nuanced way, separating isolated incidents from potential systemic issues.
Tip 7: Seek Additional Information. Supplement reviews with additional research. Investigate the dealership's history, reputation, and customer service policies. Review the dealership's website and online presence for information that corroborates or contrasts with the feedback in the reviews.
Following these tips enables a more informed and objective evaluation of John Starks Kia dealerships. By carefully assessing available customer reviews and considering multiple perspectives, potential buyers can increase the probability of a positive and satisfactory car-buying experience.
Ultimately, thorough research and careful consideration of various sources of information are crucial when making significant purchasing decisions. Informed choices, aligned with individual priorities and expectations, maximize the likelihood of a positive experience with a John Starks Kia dealership.
Conclusion
This analysis of John Starks Kia reviews reveals a multifaceted picture of customer experiences. Key areas of concern and satisfaction frequently emerge in customer feedback. The sales process, vehicle condition, customer service interactions, pricing transparency, and post-sale support consistently appear as critical factors influencing customer satisfaction. Positive reviews often highlight a streamlined sales process, well-maintained vehicles, and responsive service departments. Conversely, negative reviews frequently cite concerns related to pricing discrepancies, inadequate customer service, or issues with vehicle condition. Understanding these recurring themes provides valuable insights into the strengths and weaknesses of the dealerships.
Careful consideration of John Starks Kia reviews empowers potential customers to make informed decisions. By recognizing patterns and trends in both positive and negative feedback, individuals can anticipate potential challenges and prioritize aspects critical to their specific needs. Future success for John Starks Kia hinges on proactively addressing areas of concern identified in customer feedback, demonstrating a commitment to transparency, and consistently delivering exceptional customer experiences. Comprehensive analysis of customer reviews ultimately provides a crucial roadmap for ongoing improvement and sustained customer satisfaction. By prioritizing customer feedback, John Starks Kia can foster a strong reputation and cultivate lasting customer loyalty.